BRAND IDENTITY
LOGO + BRANDING + BRAND GUIDELINES
First, let us tell you why we are different.
We don’t start a Brand Identity Package project with “so…. do you like blue?” That approach doesn’t work. What does work is our structured, true-to-your-brand approach by utilizing Specialization, Discovery, our Brand Messaging Guide, our Inspiration Board, organized Deliverables and a great Presentation.
Brand Identity Package
Logo + Branding + Brand Guidelines
Whether you are new in business, need a logo for a new company, or a refresh on your current brand – you have come to the right place. This package includes the logo + brand guidelines as well as one branded item (usually a business card is the most widely used).
How it Works.
We start with discovery.
You fill out a Discovery Questionnaire so we can learn all about YOU - your goals, your journey, what lights you up, what keeps you up at night, and where you are going with your company.
We follow that up with a 30-minute call to review.
We create a road map.
Using what we learned in Discovery, we create a road map (or Brand Messaging Guide) to define the who/what/why in detail by clearly outlining:
Your Story – how did you get here?
Goals and Challenges – what do you have to overcome? where do you want to be next year?
Target Audience – who do you serve, and who do you NOT.
Competitive Landscape – who else does what you do?
Niche Market – why are you better?
Persona – what is your tone, your voice, your vibe?
Brand Purpose – why are you in business?
Brand Positioning Statement – your company, in a nutshell.We review the Brand Messaging Guide during a 30-minute call and make adjustments as needed.
We review the Brand Messaging Guide during a 30-minute call and make adjustments as needed.
The final Brand Messaging Guide is provided as a pdf.
We get inspired.
With our Brand Messaging Guide by our side, it is time to get inspired. Now that you know who you are and who you want to attract – we hunt for some eye candy to discover what styles/colors/fonts and moods will best emulate your brand’s voice.
We present an Inspiration Board for your brand.
We review the Inspiration Board on a 30-minute call and make adjustments as needed.
We build your logo.
After approval of the Inspiration Board…
We go to work on your logo and present 2-3 concepts.
We review your logo concepts on 30-minute call and make adjustments as needed.
Your logo is provided in all formats: color, black and white, horizontal and vertical (if warranted) and all versions (scalable vector format, jpg, png, pdf).
We finalize your brand identity.
After you are happy with your logo, we go to work on your business card design.
We present 1-2 concepts of your business card.
We review your logo concepts on 30-minute call and make adjustments as needed.
Your final business card is presented as a print-ready pdf.
We create brand guidelines.
We create a “cheat sheet” of your brand identity:
Logo Variations
Fonts
Primary and complementary colors
Usage guidelines (if needed).
The final Brand Guidelines are presented as a print-ready pdf.
Client Testimonials
I went to Made You Look LLC to help establish my Brand Identity. The process was flawless as I was guided through a series of steps that helped me understand AND articulate my business better. This is the place to go, you will NOT be disappointed!
Dr. Cassie Lockhart
The Growth Experience
I am so pleased with the branding Made You Look came up with! It was the perfect image for our restaurant - modern but historic, authentic but with a touch of fun, engaging and memorable. We love how it translates to apparel, signage, menus, social media… we really could not be more excited about our timeless imagery!
Javier Cruz
Más Tequila Cantina