MICHELE C. CATERING
Where we started.
Michele C. Catering & Events has been creating relationships and quality events in the St. Louis area for more than a decade. Until recently, they had been using a basic logo and rack card that didn't reflect their style, dedication to quality or professionalism.
We started by asking these questions:
- What makes you different?
- Who is your target demographic?
- Wh o are your most impressive clients that would be willing to give you a testimonial?
After working through these questions, we created a quick, to-the-point list titled "We Believe In," which clearly set Michele C. Catering & Events apart from others in the industry:
We Believe In:
- A sophisticated flare, combined with the best quality.
- Sourcing organic/seasonally grown fruits and vegetables from local farmers.
- Using antibiotic and hormone-free proteins and seafood, which are never in threat of becoming endangered.
- Practicing "recycle, reuse and reduce" initiatives both in on- and off-premise events.
- Offering turn-key event services, including full staff, delivery, set up, décor, flowers, entertainment and more!
From there, we developed a logo and brand identity that reflects these qualities and attracted an environmentally conscientious, quality-focused, value-oriented consumer. We focused our message on Michele's years of food industry experience, venue knowledge and great regional relationships that make her and her team such a valuable asset.
And Voila! A new logo, tagline, business card, rack card and eight-page catering menu that positioned Michele C. Catering to take its business to the next level.
Orignal logo and collateral:
New logo and branded collateral: