Client Spotlight:
MICHELE C. CATERING

Where we started. 

Michele C. Catering & Events has been creating relationships and quality events in the St. Louis area for more than a decade. Until recently, they had been using a basic logo and rack card that didn't reflect their style, dedication to quality or professionalism.

We started by asking these questions:

  • What makes you different? 
  • Who is your target demographic?
  • Wh o are your most impressive clients that would be willing to give you a testimonial?

After working through these questions, we created a quick, to-the-point list titled "We Believe In," which clearly set Michele C. Catering & Events apart from others in the industry:

We Believe In:

  • A sophisticated flare, combined with the best quality.
  • Sourcing organic/seasonally grown fruits and vegetables from local farmers.
  • Using antibiotic and hormone-free proteins and seafood, which are never in threat of becoming endangered.
  • Practicing "recycle, reuse and reduce" initiatives both in on- and off-premise events.
  • Offering turn-key event services, including full staff, delivery, set up, d├ęcor, flowers, entertainment and more!

From there, we developed a logo and brand identity that reflects these qualities and attracted an environmentally conscientious, quality-focused, value-oriented consumer. We focused our message on Michele's years of food industry experience, venue knowledge and great regional relationships that make her and her team such a valuable asset.

And Voila! A new logo, tagline, business card, rack card and eight-page catering menu that positioned Michele C. Catering to take its business to the next level.

Orignal logo and collateral:

 

New logo and branded collateral: